Art
Synergy between art and education: New horizons in partnership between cultural and business projects
Capital Group's projects are inseparable from art - here architecture itself becomes an independent art object. This approach not only transmits the holding's values, but also helps people to feel the aesthetics and atmosphere of their own homes.
Art attracts buyers who appreciate aesthetics and an unconventional view of the world - and becomes a part of residents' life.
Capital Group Art Foundation
In the Capital City skyscraper, where Capital Group's headquarters is located, the permanent exposition of Capital Group Art Foundation is regularly supplemented with temporary exposition. Now the lobby and common areas of the complex are equipped with Andrei Bartenev's art-installation 'Sea Buckthorn', Vasily Klyukin's Crypto series and his sculpture 'Newborn Consciousness'
'Capital City' has become an ideal place for the realization of an art project: it is in 'Moscow City' that art is perceived not as a random element of decoration, but as an organic continuation of the architecture and emotional character that reflects the company's philosophy.
Development as art
Vasily Klyukin «Newborn consciousness»
Andrey Bertenev: “Sea Buckthorn”
Vladimir Tatlin: Tatlin's Tower
Cultural Project
Fusion of art, games and the corporate world
"Cultural Project" is the company's art initiative, which includes seasonal exhibitions of famous Russian artists and lectures from recognized art industry speakers in the public space of the Capital City Tower in Moscow City. The project featured exhibitions of works by artists such as Kerim Ragimov, Kirill Chelushkin, Vitaly Pushnitsky, and Grigory Mayofis.
11 objects
contemporary art
14 lectures
from experts in art, games, and recognized speakers in the art industry
400 guests
attended the Cultural Project lectures
CG × MSCA
Collaboration with Moscow School of Contemporary Art
In 2023, Capital Group became a partner of the annual further education program "International Strategies in Art Business" of the Moscow School of Contemporary Art (MSCA). The goal of the program is to prepare specialists who can launch projects at the intersection of business and art. Students were tasked with proposing an art strategy for a development project, as well as selecting and integrating art objects into one of Capital Group's elite projects. The proposed solutions were used by the company for implementation.
Results of partnership with MSCA
- Excellent project protection and concept implementation
- Conducting an introductory meeting and two tours of the company's facilities
- Development of a proposal for students for the art development of the company and the integration of art into the developer’s luxury residential complex